Digital journey platform Agoda studies that Asia’s numerous and common stream of public holidays is proving to be a lift to the Asia Pacific (APAC) journey trade as Asian vacationers look to maximise their leisure time.
Per the platform’s newest report, Asian vacationers seeking to journey lengthy weekends are largely opting to remain within the APAC area, highlighting a possibility for hoteliers to seize rising demand for extra frequent, quick stays.
Senior vice-president for provide Andrew Smith opined that the chance for inns and airways to safe bookings and incentivize vacationers to increase their journeys and add ancillary gadgets to spice up income over lengthy weekends has by no means been higher.
Smith mentioned: “Accommodations ought to guarantee they’re utilizing the precise information to focus on the most popular customers from throughout the Asia Pacific area and be sure that their service choices are tailor-made to their regional tastes. For instance, catering for guests with giant households by making certain they can entry bigger and joined rooms for household journey.”
Lengthy weekends are for travelling
Agoda noticed an 80 p.c month-on-month enhance in lodging searches from Malaysia, Indonesia, and Singapore forward of the Eid lengthy weekend.
Locations of selection for the interval have been Japan, Thailand, China, South Korea and Taiwan.
There was an analogous development throughout the Songkran lengthy weekend in Thailand, with Hong Kong, Osaka, Shanghai and Seoul proving to be prime selections.
The latest lengthy weekend in Vietnam, which lined Liberation Day and Labour Day, noticed Bangkok, Singapore, Tokyo and Seoul being essentially the most searched locations.
How can inns take advantage of out of lengthy weekends?
By proactively providing packages that cater to lengthy weekend stays and micro-vacations, inns can capitalize on these developments.
Among the many methods proposed by Agoda are:
- Give attention to Content material Advertising and marketing: Publish weblog posts or guides about “Prime Issues to Do in [Your City] Over the Lengthy Weekend.” Spotlight native occasions, hidden gems, and locations which can be inside simple attain. Use search engine marketing greatest practices to make sure content material ranks for related lengthy weekend searches.
- Launch lengthy Weekend and “maxi-break” packages: Accomplice with journey platforms like Agoda and loyalty platforms to advertise prolonged keep affords resembling “Keep 4 Nights, Pay for 3”. This aligns with the rising development of customers turning public holidays into mini holidays.
- Push Ancillary gadgets that assist company maximize shorter journeys: Embody value-adds like late check-out, complimentary breakfast, or tickets to native sights.
- Design wellness and immersive native packages – With Asia’s wellness tourism market projected to hit US$156.85 billion this yr, hoteliers can appeal to high-value company by providing digital detox retreats, spa-and-stay bundles, and regionally sourced culinary experiences that may be loved over a 3 day keep.
