Based on Mabrian’s knowledge intelligence on Christmas demand, Spain is strengthening its place as a world vacationer vacation spot with vital progress in demand from European and long-haul markets, to go to main capitals similar to Madrid or Barcelona, locations similar to Alicante or Malaga, or islands like Gran Canaria and Fuerteventura.
This Christmas, Spain continues to ascertain itself as a number one world vacationer vacation spot, with notable progress in demand from each European and long-haul markets. This pattern aligns with the rise in air capability from key supply markets for Spain, as highlighted by Mabrian, the worldwide journey intelligence platform.
Mabrian analysed seat availability knowledge from Spain’s main supply markets, cross-referencing it with inspirational demand utilizing the Share of Searches Index*. For this evaluation, the index displays the extent of curiosity in touring to Spain primarily based on flight search behaviour, no matter confirmed bookings, for the interval between December twentieth, 2024, and January fifth, 2025.
“Our insights present that Spain is solidifying its place as a year-round vacationer vacation spot, with demand rising not solely amongst its conventional European supply markets but in addition in long-haul markets similar to Mexico, Brazil, and the US,” explains Carlos Cendra, Associate and Director of Advertising and marketing and Communication at Mabrian.
Elevated Demand from Latin America and Nordic International locations
The provision of airline seats to Spain in the course of the Christmas interval will increase by +9.4% in comparison with the identical interval in 2023. Based on Mabrian’s knowledge, worldwide air seats connectivity to Spanish airports rise by +11.7%, whereas home flights noticed a +4.6% enhance. Air capability additionally grows from the 5 major worldwide supply markets: +11% from the UK, +8.2% from Germany, +24.6% from Italy, +7.7% from France, and +4.1% from the Netherlands.
Furthermore, Mabrian’s spokesperson emphasizes the anticipated size of keep, averaging 8.3 days, +2% longer in comparison with Christmas 2023. This, he notes, is a “promising determine for this winter season, as longer stays drive profitability for your complete worth chain of the vacation spot.”
Past year-on-year will increase at main hubs similar to Adolfo Suárez Madrid-Barajas Airport (+5.2%) and Barcelona-El Prat (+6.9%), there have been vital will increase in air seats availability for Alicante-Elche Airport (+21%), Málaga Airport (+12.9%), and sun-and-beach locations similar to Gran Canaria (+13.7%) and Fuerteventura (+14.7%).
This progress in seat availability in the course of the Christmas interval displays the efficiency of inspirational demand for Spain in comparison with different European locations. Mabrian’s Share of Searches Index exhibits that Spain accounts for 12.8% of the inspirational demand for European locations, a +0.6-percentage level enhance over the identical interval final 12 months.
When evaluating journey intent to Spain with different European locations, demand will increase barely from key supply markets, together with the UK (+1.3 share factors), Germany (+0.8%), Italy (+1.1 share factors), France (+0.7%), and the US (+0.5 share factors). The Share of Searches Index additionally highlights vital will increase in demand from Latin America, together with Mexico (+4.2 share factors) and Brazil (+1.2), in addition to from Nordic nations like Norway (+2.4) and Sweden (+1.6).
