The submit Russian Tourism to Abu Dhabi on the Rise: Mabrian appeared first on TD (Journey Every day Media) Travel Daily Media.
Abu Dhabi stands out as a best choice for long-haul Russian travellers, pushed by a big rise in seat availability for the second half of 2024. Insights from Mabrian, a part of The Knowledge Enchantment Firm, reveal the capital of UAE is amongst their high decisions in GCC locations, the place Russian guests are choosing luxurious lodging in stays that are typically prolonged, offering the Abu Dhabi with a novel alternative to reinforce its financial affect by focused advertising and strategic funding on this rising market.
In keeping with the Affiliation of Tour Operators of Russia (ATOR), Russian outbound journey elevated by 14% within the first half of 2024 in comparison with the identical interval in 2023, pushed by long-haul locations just like the United Arab Emirates. As per FSB Borders Service knowledge, almost 1,000,000 Russian travellers visited the UAE, an 11% improve from 2023, making it the second most visited nation by Russians.
This evaluation* explores Mabrian knowledge on demand developments amongst Russian travellers visiting Abu Dhabi, drawing on year-to-date knowledge and forecasts for 2024, masking connectivity, lodging preferences, size of keep, and spending habits. Alongside Dubai, Sharjah and Oman, Abu Dhabi is a key vacation spot within the UAE for Russian vacationers, a market that has considerably shifted its journey preferences over the previous 5 years.
Focusing in Abu Dhabi, as proven by Mabrian’s knowledge, Russia is the second European market rising essentially the most by way of seats availability of the second semester of 2024, as projected capability will improve 31.4%, in comparison with the identical interval in 2023. “This progress displays additionally seasonal demand from this supply market”, says Carlos Cendra, associate and director of selling and communication at Mabrian. “After a slight 2% lower in seat availability through the first half of the yr, the market is rebounding as we strategy the European winter, when many Europeans search hotter locations.”.
Mabrian’s demand projections, primarily based on flight searches, point out that after a 52% improve in Russian guests to Abu Dhabi within the first half of 2024 (in comparison with the identical interval in 2023), the quantity is predicted to rise by one other 53%, reaching roughly 50,000 travellers within the second half of the yr.
“Knowledge reveals that Russian demand for Abu Dhabi shouldn’t be solely consolidating but in addition strengthening,” explains Cendra. “Understanding their preferences for long-haul journey and particular decisions when visiting the UAE, and Abu Dhabi specifically, can result in longer stays and better spending, enhancing the return on funding from Abu Dhabi’s intensive promotional efforts in Russia.”
Resort luxurious lodging, Russians’ best choice in Abu Dhabi
The resort and keep expertise are paramount for Russian travellers. As Mabrian’s knowledge reveals, they goal at top quality and luxurious experiences, in accommodations or famend world manufacturers, primarily in essentially the most coveted areas of town, resembling Corniche and its West finish, Al Ras Al Akhdar; in addition to Al Reem Island and Khalifa Metropolis.
In keeping with Mabrian’s perception, 28.9% of Russian travellers keep in 4-stars accommodations, and 42.7% in 5-stars. This choice for 5-star accommodations is 6.5 proportion factors greater than the common for different travellers in Abu Dhabi.
Moreover, 90% of Russians visiting Abu Dhabi select resort lodging, with almost one in 4 choosing resorts—a lodging phase with vital progress potential amongst Russian vacationers, particularly contemplating the rising size of their stays.
Total, Russian travellers’ stays in Abu Dhabi elevated by 57% in comparison with the identical interval in 2023, with the common size of keep rising from 2.9 days in 2023 to three.4 days in 2024.
“The rise in Russian arrivals and their prolonged stays are key indicators that may assist maximize this market’s financial affect, in addition to to focus on Russian demand with a extra segmented strategy”, says a Mabrian’s spokesperson. That is key to leverage Russian travellers buy energy as, “in accordance with our knowledge, Russia ranks because the third-largest inbound market by way of common day by day spending in Abu Dhabi, and the highest market exterior of the Gulf Cooperation Council states”.
* Sources: Mabrian journey intelligence (by way of social listening), evaluation of 100 million Reserving.com opinions, seats availability and flights demand, and spending insights.
The submit Russian Tourism to Abu Dhabi on the Rise: Mabrian appeared first on Travel Daily Media.
Source link
